Our Process

A UNIQUE WAY OF CREATING

Theory was founded on the principal that there is no problem that can’t be solved with through creativity and ingenuity. We approach this principal through the fusion of a wide spectrum of diverse skill sets, building project teams that include a mixture of specialists with directly related experience and professionals with ‘outsider’ views. We believe that this method results in a customer and user-focused solution and that, “In Theory”, we can fulfill any of your business’ needs.

Theory strives for continuous improvement for both our clients and ourselves. We are united by the collective belief that “good enough” is never good enough and that each day is an opportunity to do better than we did yesterday. We believe in educating our clients, educating ourselves, and tirelessly advocating for only the highest quality design solutions.

Our team believes that no dream or idea is too big. In fact, we aim to coax the clients we work with into thinking even bigger! We welcome new challenges, embrace the quirky and eccentric, and execute our work with an unparalleled attention to detail. The clients that are the best fit our agency are the ones who are constantly asking, “what if?”, and seeking results that are truly extraordinary and unique.

HOW WE DO WHAT WE DO

Theory firmly believes that nothing we do should be arbitrary. Our strategies are always backed by thoughtful and educated rationale which can be clearly articulated when challenged. Inclusiveness is important to us in our design process, and there will always be an opportunity for solutions to be vetted by owners to ensure their individual needs have been properly addressed prior to final implementation.